This Coca Cola Campaign was done for the Facebook Creative Accelerator Program which is specific to emerging markets. We were one of 5 agencies chosen globally to partake in this program. of the 5 agencies we were the only agency that did 2 campaigns, 1 for the south africaN market and 1 for the africaN market (kenya).
This campaign seeks to spread the message of happiness to people across the country across all device types and connection strengths in the country.
Insight: The recent outbreaks of terrorism and Ebola have caused a massive decline in tourism to Kenya, causing higher unemployment and general unhappiness.
Idea: Help bring the happiness back by helping bring back the tourists.
Above are the Facebook posts we created for the campaign.
As part of a new campaign to introduce its first women's fragrance 'Anarchy' WE introducED a branded serialized graphic novel on YouTube and Facebook in a partnership with the publisher Aspen Comics.
WE BROKE WITH A teaser video ON YouTube. The graphic novel launched on YouTube. Fans WERE be able to add their own suggestions to the storyline and plot WHICH WE THEN INCORPORATED, with new 'episodes' uploaded every few days.
The story WAS BROUGHT TO LIFE by Aspen Comics' Scott Lobdell, who was behind many famous X-Men stories in the nineties.
THE CASE STUDY FILM revealing the strategy, is BELOW.
these are the promo films we have created for the adc global portfolio night which we host in south africa.
3 years running we have been voted the best portfolio night in the world and if you consider there are roughly 25/30 host cities that partake globally in this event then this is quite an achievement.
Now you've likely heard the adage "it's not how many times you fall, but how many times you get back up". This is beautifully and brutally illustrated in this promo film we created for Portfolio Night 12 here in South Africa, hosted by McCann.
Our theme and big idea for Portfolio Night 13 this year was, "Scare the shit out of them". This came from the Human Truth that all the ECD's who do the portfolio reviews want the work the students present to literally scare the shit out of them.
integrated Chevrolet UTE you B'UTE campaign done for the new chevrolet UTE pickup. Main campaign elements were the tvc, print and the 3 online films.
THE BIG IDEA: create. affect.
With the Loerie Awards evolving from celebrating advertising creativity to celebrating creativity as a whole, we were driven to explore the essence of creativity itself. The conclusion that we came to is that true creativity evokes an emotional response from its beholder. That this is what gives a piece of work value, that makes it worthy of an award.
We feel that an emotion felt is a connection made and so challenge all of our peers to CREATE with the intention of having an AFFECT on your audience. To that challenge we knew we had to make something special.
This campaign for axe sensories shower gel we created with bbh london and razorfish new york.
normally axe is all about getting the girl. but in this campaign for the axe shower gel range with sensory properties, our guys in fact already have the hot girl, and they are demanding. so the role of axe becomes about keeping up with each girl - to help our guys get the reward that they are after.
The ABSA Cape Epic (the tour de france of mountain biking) is the toughest mountain bike race in the world. WHAT DIFFERENTIATES THIS RACE FROM OTHERS IS THE FACT THAT YOU HAVE TO RIDE IT WITH YOUR TEAM PARTNER at all given times.
OUR BIG IDEA WAS CENTERED AROUND THE INSIGHT THAT WHEN YOU RIDE THIS RACE ITS SO TOUGH THAT ITS LIKE GOING TO WAR so you and your team partner have to help each other out.
OUR CAMPAIGN CELEBRATED THE SPIRIT OF THE RIDERS, THEIR CAMARADERIE AND THEIR PARTNERSHIP.
ABSA CAPE EPIC ONLINE BANNER CAMPAIGN
WORKING ON A CAMPAIGN FOR A PREMIUM BRAND LIKE THIS WAS VERY EXCITING AND CHALLENGING AT THE SAME TIME.
OUR BRIEF WAS TO TAKE THE GLOBAL HENNESSY PLATFORM OF "NEVER STOP. NEVER SETTLE." AND COME UP WITH A NEW big idea and execution FOR AFRICA because THE GLOBAL BIG IDEA OF "WHAT'S YOUR WILD RABBIT" WOULD NOT WORK ACROSS AFRICA.
WHEN WE CREATED THIS NEW POSITIONING AND campaign FOR AFRICA, THIS WAS THE FIRST TIME IN THE brand's HISTORY THAT THEY ALLOWED AN AGENCY OUTSIDE NORTH AMERICA TO COME UP WITH A BIG IDEA. A VERY PROUD MOMENT INDEED.
With South Africa celebrating 20 years of democracy, Brand South Africa wanted to showcase South Africa’s achievements over the past 20 years.
What is particularly unique about this commercial, is how the number 20 is cleverly embedded in the various scenes while highlighting the strides that the country has made in various fields and industries.
The commercial also pays homage to the South African people for rising to the challenge of a new democracy and how through their support all these achievements were made possible and there is more in store.
Brand South Africa - 20 Years of Democracy Banner