Mr. Odendaal has clearly distinguished himself as a leading figure in the field of creative direction in the advertising field internationally.
— Susan Westre — Executive Creative Director, Ogilvy & Mather New York & Paris

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coke_kenya_everythings_ok_campaign_header2.jpg

This Coca Cola Campaign was done for the Facebook Creative Accelerator Program which is specific to emerging markets. We were one of 5 agencies chosen globally to partake in this program. of the 5 agencies we were the only agency that did 2 campaigns, 1 for the south africaN market and 1 for the africaN market (kenya).

This campaign seeks to spread the message of happiness to people across the country across all device types and connection strengths in the country.

Insight: The recent outbreaks of terrorism and Ebola have caused a massive decline in tourism to Kenya, causing higher unemployment and general unhappiness.

Idea: Help bring the happiness back by helping bring back the tourists.

facebook_coke_360_v1c.jpg

Above are the Facebook posts we created for the campaign.

EVERYTHINGS OK - CASE STUDY FILM.

Please watch the Case Study film above to get a better understanding of the campaign.

I hope to run this campaign again in the next few months
— Waithera Kabiru — Head of Digital Coke, Kenya

As part of a new campaign to introduce its first women's fragrance 'Anarchy' WE introducED a branded serialized graphic novel on YouTube and Facebook in a partnership with the publisher Aspen Comics.

WE BROKE WITH A teaser video ON YouTube. The graphic novel launched on YouTube. Fans WERE be able to add their own suggestions to the storyline and plot WHICH WE THEN INCORPORATED, with new 'episodes' uploaded every few days.

The story WAS BROUGHT TO LIFE by Aspen Comics' Scott Lobdell, who was behind many famous X-Men stories in the nineties.

THE CASE STUDY FILM revealing the strategy, is BELOW.

AXE ANARCHY - THE STORY SO FAR

Please watch the Case Study film above to get a better understanding of the campaign.

AXE ANARCHY TVC

BEHIND THE SCENES YOUTUBE CHANNEL PAGE

AXE ANARCHY 'COPS AND ROBBERS' ONLINE FILM

HOME YOUTUBE CHANNEL PAGE

Axe Anarchy The Making of... Film

portfolio_night_campaign_header2.jpg

these are the promo films we have created for the adc global portfolio night which we host in south africa.

3 years running we have been voted the best portfolio night in the world and if you consider there are roughly 25/30 host cities that partake globally in this event then this is quite an achievement.

Once again without a doubt the best Portfolio Night around the world
— Sarah West — Portfolio Night — Global Manager

Now you've likely heard the adage "it's not how many times you fall, but how many times you get back up". This is beautifully and brutally illustrated in this promo film we created for Portfolio Night 12 here in South Africa, hosted by McCann.

PN12 PROMO FILM - BLOOD, SWEAT & TEARS THEME 2014

Our theme and big idea for Portfolio Night 13 this year was, "Scare the shit out of them". This came from the Human Truth that all the ECD's who do the portfolio reviews want the work the students present to literally scare the shit out of them.

PN13 PROMO FILM - SCARE THE SHIT OUT OF THEM THEME 2015

We had been trying to bring Portfolio Night to South Africa for many years, but it was not until I spoke with Pierre Odendaal, that I finally knew I had met someone with the dedication and passion to actually make it happen. Pierre’s determination to not only bring Portfolio Night to South Africa, but to also make it one of the best events we’ve known, was quite amazing, and I now use his event to show other “hosts” how it should be done.
— Sarah West — Portfolio Night — Global Manager

integrated Chevrolet UTE you B'UTE campaign done for the new chevrolet UTE pickup. Main campaign elements were the tvc, print and the 3 online films.

UTE YOU B'UTE TVC 40"

ONLINE FILM CONTENT - This comical B'Ute enlists the help of a friend to serenade the love of his life. For keeping romance alive... Jacques, You B'Ute!

ONLINE FILM CONTENT - Witness the lengths a B'Ute will go to help a friend. For always helping your mates... Brett You B'ute!

ONLINE FILM CONTENT - Here a nostalgic B'Ute relives a childhood memory with his daughters. For making everything fun... Dad, You B'ute

PRINT/PRESS

PRINT/PRESS

PRINT/PRESS

THE BIG IDEA: create. affect.

With the Loerie Awards evolving from celebrating advertising creativity to celebrating creativity as a whole, we were driven to explore the essence of creativity itself. The conclusion that we came to is that true creativity evokes an emotional response from its beholder. That this is what gives a piece of work value, that makes it worthy of an award.

We feel that an emotion felt is a connection made and so challenge all of our peers to CREATE with the intention of having an AFFECT on your audience. To that challenge we knew we had to make something special.

  Create. Affect.  Loeries Poster

Create. Affect. Loeries Poster

Create. Affect. Loeries Film

  Create. Affect.  Loeries Poster

Create. Affect. Loeries Poster

Create. Affect. Loeries Film

  Create. Affect.  Loeries Poster

Create. Affect. Loeries Poster

Create. Affect. Loeries Film

  Create. Affect.  Loeries Poster

Create. Affect. Loeries Poster

Create. Affect. Loeries Film

  Create. Affect.  Loeries Poster

Create. Affect. Loeries Poster

Create. Affect. Loeries Film

This campaign for axe sensories shower gel we created with bbh london and razorfish new york.

normally axe is all about getting the girl. but in this campaign for the axe shower gel range with sensory properties, our guys in fact already have the hot girl, and they are demanding. so the role of axe becomes about keeping up with each girl - to help our guys get the reward that they are after.

axe_sensories_showergel_360_v1a.jpg

AXE - SENSORIES SHOWER GEL CAMPAIGN CASE STUDY OVERVIEW

AXE - SENSORIES SHOWER GEL TVC - BRAINY GIRL

AXE - SENSORIES SHOWER GEL TVC - SPORTY GIRL

AXE - SENSORIES SHOWER GEL TVC - PARTY GIRL

AXE - SENSORIES SHOWER GEL TVC - FLIRTY GIRL

AXE - SENSORIES SHOWER GEL TVC - HIGH MAINTENANCE GIRL

The ABSA Cape Epic (the tour de france of mountain biking) is the toughest mountain bike race in the world. WHAT DIFFERENTIATES THIS RACE FROM OTHERS IS THE FACT THAT YOU HAVE TO RIDE IT WITH YOUR TEAM PARTNER at all given times.

OUR BIG IDEA WAS CENTERED AROUND THE INSIGHT THAT WHEN YOU RIDE THIS RACE ITS SO TOUGH THAT ITS LIKE GOING TO WAR so you and your team partner have to help each other out.

OUR CAMPAIGN CELEBRATED THE SPIRIT OF THE RIDERS, THEIR CAMARADERIE AND THEIR PARTNERSHIP.

ABSA CAPE EPIC CAMPAIGN OVERVIEW

Please watch the Case Study film above to get a better understanding of the campaign.

BIKE TACTICAL TVC & ONLINE FILM

PRINT AND OUTDOOR

BIKE ASSEMBLY TVC & ONLINE FILM

PRINT AND OUTDOOR

PRINT AND OUTDOOR

PRESS PRINT STAGE 1

PRESS PRINT STAGE 2

PRESS PRINT STAGE 7

DESIGN INDABA SOUND INSTILLATION ACTIVATION WALL

DESIGN INDABA TENT INSTILLATION

ABSA CAPE EPIC ONLINE BANNER CAMPAIGN

WORKING ON A CAMPAIGN FOR A PREMIUM BRAND LIKE THIS WAS VERY EXCITING AND CHALLENGING AT THE SAME TIME.

OUR BRIEF WAS TO TAKE THE GLOBAL HENNESSY PLATFORM OF "NEVER STOP. NEVER SETTLE." AND COME UP WITH A NEW big idea and execution FOR AFRICA because THE GLOBAL BIG IDEA OF "WHAT'S YOUR WILD RABBIT" WOULD NOT WORK ACROSS AFRICA.

WHEN WE CREATED THIS NEW POSITIONING AND campaign FOR AFRICA, THIS WAS THE FIRST TIME IN THE brand's HISTORY THAT THEY ALLOWED AN AGENCY OUTSIDE NORTH AMERICA TO COME UP WITH A BIG IDEA. A VERY PROUD MOMENT INDEED.

HENNESSY 'Never Stop. Never Settle.' Directors Cut TVC 60"

HENNESSY 'Never Stop. Never Settle.' PRINT/OUTDOOR

HENNESSY 'Never Stop. Never Settle.' PRINT/OUTDOOR

HENNESSY 'Never Stop. Never Settle.' PRINT/OUTDOOR

HENNESSY 'Never Stop. Never Settle.' PRINT/OUTDOOR

With South Africa celebrating 20 years of democracy, Brand South Africa wanted to showcase South Africa’s achievements over the past 20 years.

What is particularly unique about this commercial, is how the number 20 is cleverly embedded in the various scenes while highlighting the strides that the country has made in various fields and industries.
 
The commercial also pays homage to the South African people for rising to the challenge of a new democracy and how through their support all these achievements were made possible and there is more in store.

Brand South Africa - 20 Years of Democracy TVC 45"

Brand South Africa - 20 Years of Democracy Print Strip Advert

Brand South Africa - 20 Years of Democracy Print Strip Advert

Brand South Africa - 20 Years of Democracy Print

Brand South Africa - 20 Years of Democracy "Forward with women" Print

Brand South Africa - 20 Years of Democracy Banner

ABSA BANK IS ONE OF THE MAIN SPONSORS OF THE DESIGN INDABA CONFERENCE THAT TAKES PLACE EACH AND EVERY YEAR IN CAPE TOWN.

IT IS ATTENDED BY CREATIVE PEOPLE FROM ALL DISCIPLINES FROM ACROSS THE world. it is rated one of the top 10 creative festivals GLOBALLY. THE 3 DAY EVENT CELEBRATES THE BEST IN CREATIVITY FROM AROUND THE WORLD.

THE BRIEF WAS TO RAISE AWARENESS OF ABSA BANK'S SPONSORSHIP OF THE EVENT.

OUR IDEA WE CAME UP WITH WAS 72HRS OF CREATIVITY. WE SET OUT TO CREATE THE BIGGEST DIGITAL ART PIECE AT A SOUTH AFRICAN EVENT and succeeded well beyond our expectations.

THIS CAMPAIGN GOT COVERED IN ALL THE PRESS AS IT WAS VERY GROUNDBREAKING AND SUPER INTEGRATED. WE COLLABORATED WITH MANY AMAZING CREATIVE PEOPLE ON THIS BIG IDEA.

read more here.

We wanted to create something seminal, something that the Design Indaba audience can engage with and be challenged by. We also needed to ensure that Absa stood out as a brand that is innovative, with an acute awareness of technological and creative trends.
— Pierre Odendaal — Executive Creative Director, The Jupiter Drawing Room

ABSA DESIGN INDABA - 72hrs OF CREATIVITY CASE STUDY FILM

Please watch the Case Study film above to get a better understanding of the campaign.

PRINT - 72hrs OF CREATIVITY

ABSA DESIGN INDABA -  72hrs of Creativity Film

PRINT/STICKERS - 72hrs OF CREATIVITY

PRINT - 72hrs OF CREATIVITY

ABSA DESIGN INDABA -  72hrs of Creativity Film

PRINT - 72hrs OF CREATIVITY

ABSA Design Indaba 72hrs OF CREATIVITY "Behind the Scenes"


TO EXPLORE A MORE COMPREHENSIVE BODY OF WORK PLEASE FOLLOW THE LINK BELOW:

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