Mr. Odendaal has made important contributions to the advertising field. His work has advanced both the advertising and marketing communication areas.
— James Cooper — Ex Chief Creative Innovation Officer, JWT New York

I am an Executive Creative Director (ECD) that has constructed a 20+ year career across the various disciplines that make up what we now called 'integrated' communications.

I am very well versed (and awarded) in the various disciplines of creativity from digital to above & below the line. I personally don’t think of them as separate channels but as one 'integrated' creative offering that tells a story.

The agencies listed below cover my entire, 20+ year career that spans 4 continents (South Africa, Europe, North America and Australia).

I CURRENTLY RESIDE IN LONDON.

I have a full CV available, please go to the CONTACT ME page and email me or fill in the form.

+ to view my linkedin profile please click here.


WORK EXPERIENCE:

Place of employment: Freelance

Position held: Creative Director

Duration: 2015/10/01 – Present

Capacity: Took a sabbatical and did some traveling. In this time have been freelancing to agencies and doing some personal projects.

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Place of employment: McCann Johannesburg (IPG)

Position held: Chief Creative Officer (McCann/Mccann worldgroup)

Duration: 2012/05/01 - 2015/10/01

Capacity: Leading creative teams in all the various disciplines (fully integrated), creatively managing accounts/account relationships & driving

the business/new business forward.  In my role as the Chief Creative Officer (CCO) I wore 2 hats, one as the CCO for McCann South Africa

and also as the CCO for McCann World Group AFRICA. My role extended across the various disciplines that make up McCann Woldgroup

(McCann, McCann Digital, Weber Shandwick and UM Media).

Place of employment: Razorfish New York (Publicis)

Position held: Group Creative Director

Duration: 2011/05/05 – 2012/12/01

Capacity: Leading creative teams in all the various disciplines (mainly digital), creatively managing accounts/account relationships & driving the business/new

business forward. Cause of my integrated background there was a strong emphasis placed on me to provide leadership and creative innovation within our thinking

in the work we produced for our clients.

Place of employment: Jupiter Drawing Room (WPP)

Position held: Executive Creative Director

Duration: 2010/05/01 - 2011/05/01

Capacity: Leading creative teams in all the various disciplines, creatively managing accounts/account relationships & driving the business/new business forward.

Jupiter Drawing Room was perceived as being a more traditionally focused advertising agency, so when I joined part of my remit was to specifically push the

integrated offering of our work, something we managed to achieve very successfully.

AWARDS

Over the past two decades I have won numerous awards.

These include the following:

+ The One Show

+ Cannes (Lions & Cyberlions)

+ New York Festival’s

+ Art Directors Club

+ The Cristal Awards

+ Midas Awards

+ BIMA’s (British Interactive Media Awards)

+ Webby Awards

+ IAB’s (Interactive Advertising Bureau)

+ FWA’s

+ London International Awards

+ Eurobest Awards

+ FWA’s

+ Loeries Awards

+ WOMMY Awards

+ 'Stevies' IPRA Golden World Awards

JUDGING & LECTURING

+ Advertising Jury ADC 94th Annual Awards (USA) 2015

+ Grand Jury New York Festivals World’s Best Advertising (USA) 2015

+ Creative Jury (Film, Radio, Press, Print Craft, Outdoor & Integrated ) 9th MENA Cristal Festival (Lebanon) 2014

+ TV Crafts Jury Loeries (South Africa) 2014

+ Grand Jury Pendoring Awards (South Africa) 2014

+ Creative Jury (Film, Radio, Press, Print Craft, Outdoor & Integrated ) African Cristal Festival (Abidjan, Ivory Coast) 2013

+ Judge @ The Art Directors Club, Europe (Prague) 2012

+ Creative Circle Advertising Judging Panel (South Africa) May 2014

+ D&AD Judge (United Kingdom)

+ Judge at the Portfolio Night 10 held globally (New York) 2012

+ Judge at the Portfolio Night 11 held globally (Johannesburg) 2013

+ Judge at the Portfolio Night 12 held globally (Cape Town) 2014

+ Judge at the Portfolio Night 13 held globally (Johannesburg) 2015

+ Lectured Miami Ad School Students (Paris, New York)

MEMBERSHIPS

+ Member of The Art Directors Club (ADC)

+ Member of the Creative Social

+ Member of The Professional Association for Design (AIGA)

+ Member of American Centre for Design (ACD)

BRANDS I HAVE WORKED ON

Some of the leading brands I have worked with globally offering well thought out intuitive, creative solutions.

  • BT (British Telecom)
  • BBC News
  • Motorola
  • Samsung
  • Canon
  • EA (Electronic Arts)
  • Marlboro (PMI)
  • Mandarin Oriental
  • HP (Hewlett-Packard)
  • O2
  • Samaritans
  • OXFAM
  • Dunlop
  • Sony
  • Ford
  • Red Bull
  • Becks
  • Fudge
  • Scrabble
  • UNICEF
  • Tassimo
  • Nescafe
  • AMEX
  • Mastercard
  • GM (General Motors)
  • IBM
  • Louis Vuitton
  • Mercedes (USA)
  • Jaguar
  • FIAT
  • Alfa Romeo
  • Chrysler
  • Barclays
  • ABSA
  • Coca Cola
  • Unilever
  • Royal Mail
  • Ebookers
  • EMAP
  • Kodak
  • Sara Lee
  • Kirin
  • Vittel
  • BSA (Brand South Africa)

+ to view my linkedin profile please click here.