Mr. Odendaal has made important contributions to the advertising field. His work has advanced both the advertising and marketing communication areas.
— James Cooper — Ex Chief Creative Innovation Officer, JWT New York

I am an Executive Creative Director (ECD) that has constructed a 20+ year career across the various disciplines that make up what we now called 'integrated' communications.

I am very well versed (and awarded) in the various disciplines of creativity from digital to above & below the line. I personally don’t think of them as separate channels but as one 'integrated' creative offering that tells a story.

The agencies listed below cover my entire, 20+ year career that spans 4 continents (South Africa, Europe, North America and Australia).


I have a full CV available, please go to the CONTACT ME page and email me or fill in the form.

+ to view my linkedin profile please click here.


Place of employment: Freelance/Studies and some family time

Position held: Creative Director

Duration: 2015/10/01 – Present

Capacity: Resigned from my role as Chief Creative Officer at McCann to assist and help my father in looking after my mother who has Alzheimers. Freelanced to a couple of agencies when I could and pursued some personal projects and furthered my studies


Place of employment: McCann Johannesburg (IPG)

Position held: Chief Creative Officer (McCann/Mccann worldgroup)

Duration: 2012/05/01 - 2015/10/01

Capacity: Got headhunted whilst working in New York for the role of CCO at McCann, South Africa. In my role as the Chief Creative Officer I wore 2 hats, one as the CCO for McCann South Africa and also the CCO for McCann Worldgroup Africa (EMEA). My strategic leadership role extended across the various disciplines (agencies in their own right) that make up McCann Worldgroup (Mccann, McCann Digital, Weber Shandwick and UM Media).

Place of employment: Razorfish New York (Publicis)

Position held: Group Creative Director

Duration: 2011/05/05 – 2012/12/01

Capacity: Landed the position for Group Creative Director Razorfish, New York. My role was very specific in that they wanted me to provide continuous leadership across the creative teams (mainly digital) and shift our creative offering into a more integrated creative offering. I had to creatively manage accounts/account relationships and drive the business/new business forward. Cause of my integrated background there was a strong emphasis placed on me to propogate creative innovation (across all platforms) within our thinking in the work we produced for our clients.

Place of employment: Jupiter Drawing Room (WPP)

Position held: Executive Creative Director

Duration: 2010/05/01 - 2011/05/01

Capacity: JDR was perceived as being a more traditionally focused advertising agency. My creative leadership was to drive the integrated digital offering of the agency in all our work, something I managed to achieve very successfully.


Over the past two decades I have won numerous awards.

These include the following:

+ The One Show

+ Cannes (Lions & Cyberlions)

+ New York Festival’s

+ Art Directors Club

+ The Cristal Awards

+ Midas Awards

+ BIMA’s (British Interactive Media Awards)

+ Webby Awards

+ IAB’s (Interactive Advertising Bureau)

+ FWA’s

+ London International Awards

+ Eurobest Awards

+ FWA’s

+ Loeries Awards

+ WOMMY Awards

+ 'Stevies' IPRA Golden World Awards


+ Advertising Jury ADC 94th Annual Awards (USA) 2015

+ Grand Jury New York Festivals World’s Best Advertising (USA) 2015

+ Creative Jury (Film, Radio, Press, Print Craft, Outdoor & Integrated ) 9th MENA Cristal Festival (Lebanon) 2014

+ TV Crafts Jury Loeries (South Africa) 2014

+ Grand Jury Pendoring Awards (South Africa) 2014

+ Creative Jury (Film, Radio, Press, Print Craft, Outdoor & Integrated ) African Cristal Festival (Abidjan, Ivory Coast) 2013

+ Judge @ The Art Directors Club, Europe (Prague) 2012

+ Creative Circle Advertising Judging Panel (South Africa) May 2014

+ D&AD Judge (United Kingdom)

+ Judge at the Portfolio Night 10 held globally (New York) 2012

+ Judge at the Portfolio Night 11 held globally (Johannesburg) 2013

+ Judge at the Portfolio Night 12 held globally (Cape Town) 2014

+ Judge at the Portfolio Night 13 held globally (Johannesburg) 2015

+ Lectured Miami Ad School Students (Paris, New York)


+ Member of The Art Directors Club (ADC)

+ Member of the Creative Social

+ Member of The Professional Association for Design (AIGA)

+ Member of American Centre for Design (ACD)


Some of the leading brands I have worked with globally offering well thought out intuitive, creative solutions.

  • BT (British Telecom)

  • BBC News

  • Motorola

  • Samsung

  • Canon

  • EA (Electronic Arts)

  • Marlboro (PMI)

  • Mandarin Oriental

  • HP (Hewlett-Packard)

  • O2

  • Samaritans


  • Dunlop

  • Sony

  • Ford

  • Red Bull

  • Becks

  • Fudge

  • Scrabble


  • Tassimo

  • Nescafe

  • AMEX

  • Mastercard

  • GM (General Motors)

  • IBM

  • Louis Vuitton

  • Mercedes (USA)

  • Jaguar

  • FIAT

  • Alfa Romeo

  • Chrysler

  • Barclays

  • ABSA

  • Coca Cola

  • Unilever

  • Royal Mail

  • Ebookers

  • EMAP

  • Kodak

  • Sara Lee

  • Kirin

  • Vittel

  • BSA (Brand South Africa)

+ to view my linkedin profile please click here.